More than half of Americans said they are willing to pay up to 10% more for U.S.-made goods if President Donald Trump’s tariffs raise prices, according to a recent poll.
Inflow Inventory, an inventory software company, surveyed 1,000 Americans on how their purchasing habits would be affected by Trump’s tariff policies. The survey found 54% of Americans were willing to endure price increases due to tariff policies.
“As new tariffs are proposed and rolled out, Americans are having to choose between supporting domestic manufacturing and stretching their paychecks,” the survey press release read. “Most Americans want to support U.S.-made goods, but not at any cost.”
The poll found that the amount of Americans willing to purchase U.S.-made goods dwindle if rates increase. Only 9% of Americans said they are “willing to financially sacrifice” if goods increased in price by 30%.
A CBS News/You Gov poll conducted between July 16-18, found that 61% of Americans believe the Trump administration is focusing “too much” on installing tariffs and 70% said it is not focusing enough on lowering prices.
Inflow’s poll also found that the majority of Americans would not support higher tariffs, even if it created more American jobs. Forty-five percent of Americans said they would not support higher tariffs whatsoever, and 35% said their support of higher tariffs would depend on how much prices increased.
While some respondents said they would pay more due to tariffs, 56% of Americans also said the government is responsible for covering higher costs incurred by consumers.
“Ultimately, the government is incentivized to get positive results from tariffs or they risk facing the political backlash of financially strained consumers,” Inflow’s press release wrote.